Matthew’s Crossing Food and Fund Drive
Planning and Marketing Guide
Organizing and running a food drive can be a lot of fun! We have simple steps to help guide you, and creative ways to gather food and other contributions in your organization or neighborhood.
Please review this entire guide. It includes important procedures for delivering food and collecting monetary donations, helpful planning tools, and marketing resources.
Collect—Funds, Food, or Both.
Funds $1 = 3 Meals
Please consider hosting a fund drive in place of or in addition to your food drive. If you walk into a grocery store with $1, you won’t be able to buy much. But when you give $1 to Matthew’s Crossing Food Bank, we’re able to turn it into three meals! Our cost per pound of food is much lower than the average consumer, because we are able to procure food in large, bulk quantities. Monetary donations also allow us to purchase bulk food to be repacked by volunteers.
Food drives help fill our shelves to donate to those in need. Please ensure that all donated food items are non-perishable and usable (no damaged cans, open packages, or expired products). We encourage those donating to donate cases of items like you would find at a Costco or Sam’s Club.
Most Needed Food Items
Determine a timeframe and a target audience for your food and fund drive. When will you conduct the drive? Who will participate? Two to three weeks is the ideal amount of time for your drive. You want to give people enough time to bring in donations without losing a sense of urgency and excitement.
Identify a Reasonable Goal—Incentives help motivate employees to donate!
It is encouraged to set a specific goal for your drive. Consider how long you’ll run the drive, and how many people will participate.
Share information about Matthew’s Crossing Food Bank throughout your organization! See the RESOURCES section at the end of this guide for to access informational posters and the MCFB logos.
Educate and Engage
Keep enthusiasm high! Send out emails to participants, create a challenge, request a Matthew’s Crossing Food Bank staff member to speak at a lunch & learn at your location, or schedule an employee volunteer opportunity at the food bank. Make sure to share our video with your team: https://youtu.be/jv7JnvFnGYA
Inquire About a Company Match
Encourage your company to match employee donations with a monetary donation. For example, your organization could match employee donations dollar-per-dollar or dollar-per-pound of food collected. Many organizations already have a program in place to match financial donations or volunteer hours, so be sure to check with your HR department.
How to Collect Funds and Food
Matthew’s Crossing Food Bank processes many financial donations every month. By following these best practices, you will help us maintain an efficient and secure system for processing and reporting donations.
your organization’s name in the “Additional Information” field. For example: Intel Holiday Food Drive
Food Collection Resources
If you expect to collect as least 100 pounds of food, we can provide a collection box(s) for you. Each of our food drive boxes hold approximately 80 - 100 pounds of food. Please plan to pick up the boxes needed from the food bank.
Boxes can be picked up Monday, Tuesday, Thursday or Friday from 8:30 – 11:30. On the online registration form, please make sure to indicate which collection materials you want, and when you will pick them up from the food bank. If you are unable to pick up boxes during designated food bank hours, please contact Jeff Buntrock (firstname.lastname@example.org), our facilities coordinator, to make alternate arrangements.
Delivery procedures are on the next page. Please provide the procedures to the person who will be delivering the collected food.
Click HERE to get download our brochure, food drive flyer and poster. These tools will help you to host a successful food drive.
Link to Matthew’s Crossing Food Banks video: https://youtu.be/jv7JnvFnGYA
Please tag Matthew’s Crossing Food Bank if you use social media to communicate about your food/fund drive. We will then share your posts on our Facebook and Twitter pages. Also feel free to send us photos of your piles of food, events, etc.
• Facebook: https://www.facebook.com/matthewscrossingfoodbank/
• Twitter: https://twitter.com/MatthewsCrossng
Thank you for joining Matthew’s Crossing Food Bank, as we lead the effort to end hunger. Please contact us with any questions at http://matthewscrossing.org/comments_or_questions